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Fortune Cookies Favor the Brave

Hold the MSG…and the crypto pitches.

Diners finishing up the last of their General Tso’s chicken have been surprised to find an ad for cryptocurrency exchange FTX in their fortune cookies on the flip side of their lucky numbers. The fact that they are sharing the images is actually the point, according to a firm called OpenFortune that uses the typical treat distributed with Chinese takeout to advertise for clients ranging from bank Capital One Financial to alarm company ADT. About a fifth of people keep the slip from the cookie and 5.9% post it on social media, according to OpenFortune.