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How Sports Leagues Can Use Crypto to Engage Fans

As a billionaire invested in decentralized finance (DeFi), Cuban understands the value of seeding fun, new concepts into pre-existing institutions, letting them take hold and grow. Whether it’s a meme coin or ticket scanner, whenever a new variable is introduced to any environment, both change over time. By accepting payments in a meme coin, the Mavericks franchise allows cryptocurrency to evolve in a contained ecosystem, while studying what works and what doesn’t with adoption.