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Location, health, and other sensitive information: FTC committed to fully enforcing the law against illegal use and sharing of highly sensitive data

By Kristin Cohen, Acting Associate Director, FTC Division of Privacy & Identity Protection

Among the most sensitive categories of data collected by connected devices are a person’s precise location and information about their health. Smartphones, connected cars, wearable fitness trackers, “smart home” products, and even the browser you’re reading this on are capable of directly observing or deriving sensitive information about users. Standing alone, these data points may pose an incalculable risk to personal privacy.

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